Ladbrokes have themselves a slice of Danish

There is much excitement in the Ladbrokes Poker camp after signing 26 year old Peter ‘Zupp’ Jepsen, the Danish onlinePoker sensation, for a one year sponsorship contract. Ladbrokes are convinced that this latest signing will be another feather in their cap complimenting perfectly Jon Kalmar, Andreas Hoivold, Jeff Kimber, Morten Erlandsen, Roy Brindley, Pasi Heinanen, Des Wilson and not forgetting Jepsen’s great friend, Jonas ‘Nebuchad’ Danielsson who also represent the company.

Peter Jepsen who in a former life was an officer in the Military Police, was until recently with Full Tilt believes that the move to Ladbrokes online Poker on the 1st January 2009 will be mutually beneficial stating "I have been with Full Tilt for a year and it has been great but, of course, this deal will profile me more than being a part of Full Tilt's big 'armada' and I am delighted to be back with the site where my online career practically started and that has given me a lot of my initial bank roll" the feeling is clearly mutual as Edward Ihre, Managing Director of Ladbrokes online Poker states in a press release “Peter Jepsen was our main target to become our new Danish sponsored player and we are very pleased to have secured his signature. Peter is one of the best online poker players in Europe and has also proven that he is a good player in live tournaments after his EPT win in Warsaw last year.” Edward Ihre who joined Ladbrokes online Poker from his previous position of Affiliate Manager with Poker Room and Pokerstars in 2007, has been determined to bring the Ladbrokes online Poker marque to the forefront of the industry, and has stated that his modus operandi is to focus on innovation and growth of the brand. This has clearly been demonstrated with the acquisition of this young dynamic Danish online Poker player.